While Ravi Shastri, Bharat Arun, and R Sridhar were guiding India to famous wins, they were studying another problem: who coaches the coaches? Their answer is now reshaping how cricket is taught across the country.
An Indian industrial brand has rewritten the rules of sports marketing, backing small-town leagues and rural audiences from Italy to Australia, turning proximity into strategy.
Capital is flowing, franchises are multiplying, and participation is surging. But India's sporting infrastructure is being constructed in real time — and the gap between commercial momentum and institutional readiness has never been wider.
A weekly newsletter on the business of sport, written from India with a view of the world